CASE STUDY
Groundskeeper Willie
PROJECT SCOPE
Product Packaging
Location
Sunshine Coast QLD
date
2020 – Present
Will and Attie from Moffat Beach’s favourite coffee roastery, Groundskeeper Willie, engaged us to design a simple, minimalist label for their coffee tubs that could be printed in-house by them.
We worked within their label printer’s capabilities and focused on creating a colour-coded system across their range which made the purchasing experience easy and enjoyable, both instore and online.
As their product range expanded, we worked to create new label designs for their ‘Cold Drip’ Filter Coffee and ‘Easy Willie’ Concentrate.
We adopted a slightly retro style that captured Groundskeeper Willie’s paired-back yet fun aesthetic, making sure the products were sure to grab customers’ attention from the fridge. Within weeks, the new coffee products were flying off the shelf and into the hands of local coffee lovers.
We look forward to working with Groundskeeper Willie in the future! For more information about the company, visit www.groundskeeperwillie.com
Jess is an incredibly talented designer who blends her creativity with an experienced, business mindset. She developed several new packaging lines for us, all of which blew us away and have already had plenty of positive feedback from our customers! Jess was able to really understand our needs and ethos, and help us stand alone as a brand from the competition. Thanks Jess, we look forward to working with you more in the future.
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