by Jess Horsfall | Feb 23, 2023 | Uncategorized
Many of us feel that we’re straddling two worlds- the old paradigm dictating that profit and growth supersedes all else, and a new paradigm that means approaching business in a whole new way. A new, more evolved world invites a new era in business, an era that calls...
by Jess Horsfall | Feb 21, 2023 | Uncategorized
What is a Mood Board? A mood board is a visual representation of a brand’s aesthetic and style. It typically includes images, colours, typography, and other design elements that are intended to convey the overall look and feel of a brand. But don’t be...
by Jess Horsfall | Feb 2, 2023 | Uncategorized
A Style Guide is a document that outlines a company’s preferred visual and written standards. Also referred to as Brand Guidelines, Style Guides cover things like logo usage, typography, colour palette, imagery, iconography, illustration, and tone of voice. A Style...
